Buy a book in Atlanta, get half your money back in San Francisco

The Paradies Shops' CNBC Store

A customer flying out of West Palm Beach, Florida airport on a Monday bought Kathryn Stockett’s novel The Help when it was released in February 2009. She read it and then returned it on the way out of Atlanta on Thursday and received half her money back. Then within an hour a second customer in Atlanta was reading a three-day old release for half off the cover price. 

First introduced in 2003, the Read & Return Program has become a hallmark of the Paradies brand. Offered at all Paradies Shops that sell books, the program allows travelers to:

• Buy a book
• Read it
• Return it within six months of purchase
• Receive 50% of your purchase price back

The program is good on all books, hardcover or paperback. Books that are returned in good condition are then resold at half price. If the returned book is not in good condition, the book is donated to a local charity as part of the company’s commitment to encourage reading.

There are 500 Paradies Shops in more than 70 airports and hotels across the United States and Canada with over 300 that sells books. Use their Find A Shop locator to find a shop near your next travel location.

Special Event Note: Join the Piedmont Park Conservancy and The Paradies Shops for the Piedmont Park TravelMart grand opening on Thursday, December 17, 2009 at the Terminal South – Baggage Claim at the Hartsfield-Jackson Atlanta International Airport.