‘Take off Your Jeans for a Good Cause’

Beginning today, Thursday, July 15th, women will be invited to drop by bebe to donate their ‘gently worn’ jeans in exchange for $25 off a new pair of jeans selected from bebe’s new Fall 2010 Denim Collection. Limit one offer per customer. Additionally, with a minimum cash donation of $10, customers will receive $25 off a new pair of jeans. Clothes4Souls™, the newly formed apparel division of the international shoe charity, Soles4Souls®, proudly announces its first national campaign at all bebe retail stores located in the U.S. bebe is known for designing and producing a distinctive line of contemporary women’s apparel and accessories.

Launched in February 2010, the Clothes4Souls endeavor will be housed under the Soles4Souls umbrella and will focus on collecting new clothing from manufacturers, retailers, designers and the general public. With new and on-going retail partnerships similar to the upcoming bebe campaign, Clothes4Souls will now begin to accept donated gently worn jeans and coats.

For more information on how to get involved and to find a recycling location near you, visit www.clothes4souls.org. For a bebe location near you go to www.bebe.com which includes six metro Atlanta locations.