On Super Bowl Sunday, February 7th, over 400 Hooters restaurants in The United States and Canada will donate all their stores sales for to-go and dine in, food and beverage orders for the duration of the 4th quarter of the Super Bowl Game to the Haiti relief effort. The money raised will go to Stop Hunger Now, an international hunger relief organization that’s Raleigh, N.C. based coordinates the distribution of food and other life-saving aid around the world.
The Sunday of the Super Bowl is historically the largest sales day of the year for Hooters. This is the 6th year in a row that Hooters is giving away a TV in every location during the game, and sales are expected to hold true to the high sales trend.
POST UPDATE:
Hooters Donates $103,731 to Stop Hunger Now and the Haiti Relief Effort
ATLANTA, Feb. 12– Based on a pledge to donate 100% of sales from US and Canadian Hooters Restaurants during the 4th quarter of the Super Bowl XLIV, Hooters is making a donation of $103,731 to Stop Hunger Now and the Haiti relief effort. Named “Hooters 4 Haiti”, the donation is the result of totaling all stores sales for the 46 minute time frame that the 4th quarter lasted, combined with a Facebook Fanpage ad campaign which donated $1 per new fan of Hooters to the fund.
The money raised will feed approximately 300,000 children in Haiti through Stop Hunger Now, an international hunger relief organization that coordinates the distribution of food and other life-saving aid around the world.
Thank you for sharing this! We are so excited to be able to use our business to contribute to such a great cause!!
Kat Cole, VP
Hooters of America, Inc.
Atlanta, GA